New Women New Yorkers is a nonprofit that advances the careers of immigrant women. In 2025,they needed to reach a fundraising goal.
But major social platforms were actively censoring pro-immigrant voices.
How do you create a fundraising campaign promoting immigrants, when social media just won’t promote them?
You get other people to promote them for you.On the most self-promotional platform: LinkedIn.
For Giving Tuesday, we launched “Donate Your Bio,” asking professionals to use their LinkedIn bios to promote immigrant women instead of themselves.
The results: a people-powered campaign that helped New Women New Yorkers not only reach, but surpass, their fundraising goal.
Results
400k impressions
250% increase in new followers
3x LinkedIn benchmark on organic engagement
0% censored
Press
Little Black Book
Awards
Webby Awards 2026 // Winner // Best Use of Social Media
Webby Awards 2026 // People’s Choice Nominee // Social Media